No Design Might be the Best Design: Going Minimal

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There was a time when website owners used to think more Ads means more money, but this has dramatically changed in recent years. Advertisements are overused on the internet to an extent that it’s getting futile.

Minimalist Web Design might seem boring for some percentage of people, but it can be very effective for your business and brand.

According to the research conducted by Google states that users love simple and clean design than visually complex websites.

In this post, I’m sharing some reasons why I think Minimalist web design should be the future.

It Serves the Purpose

Minimalist Web Design serves its purpose by eliminating unnecessary elements and visual components. Knowing the attention span of this generation, it’s wise to have a site with the least number of elements.

Not every page on your blog needs to look like a landing page, too much promotional content is never a good idea; Too much of anything is bad.

Clean design easily allows your users to navigate and browse the content of your website. It also gives a very good first impression to your audience.

Better User Experience

These days, almost every website or blog I visit welcomes me with their annoying pop-up notifications that force me to close the tab.

When the website owners think from the user’s point of view, they’ll realize the value of optimizing websites for visitors.

New data shows that Annoying Ads can do some heavy damage to your business.

Last year, I hesitantly changed the theme and removed my sidebar. I had a slight misconception that I might lose some affiliate sales but surprisingly saw some spikes in my conversion rates.

Your audience needs to be in a good frame of mind while making purchasing decisions, a little annoyance might force them to close the tabs. Minimal design helps to provide crystal-clear information on the relevant topic without bugging the audience.

Mobile Friendliness

According to Statista, mobile website traffic has overtaken the desktop in the percentage of worldwide traffic. Currently, mobile accounts for over half of the web page visits globally.

These statistics are enough to consider making our websites fast, lightweight and mobile-friendly. Too much stuff and Ads will definitely slow down your websites on mobile.

You might have noticed some of the outdated non-mobile-friendly sites that just display their desktop version with lots of banners and you got to zoom in to view the content. And this is one of the reasons that Google introduced AMP in 2015 and instructed website owners to implement it.

On the mobile, you would mostly see AMP pages on the Google news section because Google doesn’t want to provide a bad user experience with slow loading pages.

As per Statcounter, the total number of website traffic through mobile is over 50% worldwide; this shows the necessity of having clean mobile-friendly websites.

Visually Pleasing

Minimal web pages are visually pleasing to the eyes with lots of white spaces. That’s the reason major publishing platforms like Medium and Quora got simple designs.

Some popular blogs like Zen habits literally have no design, yet it has millions of active readers. Blogs like these show you that a text-based design can be pleasing for your readers.

Here’s the one web design studio called Unonim, which I think is the best visually appealing clean website on the planet.

Above sites like these give a premium feel to the visitors and give a pleasing first impression.

Personally, I find it very difficult to browse through a website that uses too many popups and notifications in this era and I believe the simplest design is the future of the web.


Adithya Shetty is the creator of The Blog Metrics, a site that is dedicated to WordPress, blogging, and marketing since 2013. He's a Minimalist who loves to read and write.