Analyse your Industry with The Unbounce 2021 Conversion Benchmark Report

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The most lethal weapon of digital marketers, the wild-card, ace of spades, is data! Without it, marketing is just like a shot in the dark – with no idea of direction. No matter how sharp your shooting skills are if you don’t know about the target, it won’t hit the spot. Now the problem most marketers face is the lack of tested data. Yes, there are many stats on the internet and everyone sprinkles some in their content without fact-checking, resulting in confusion.

Anyone can say their analysis found X percentage conversion rates for Y type of content, how would you know this data is backed by industry-wide research, let alone authentic? This is where the Unbounce Conversion Benchmark Report comes into the equation. It gives you research-backed data after the analysis of millions of data points across 16 industries with the power of AI.

Analyse your Industry with The Unbounce

So, What Exactly is the Unbounce Conversion Benchmark Report?

Unbounce itself is a landing page-building company with thousands of users in hundreds of industries. So they’ve got the power and data to analyze and get sure-shot metrics that you can use to boost your conversion rates.

They first released a conversion benchmark report in 2020 and have recently rolled one out for 2021. The report helps marketers optimize their landing pages using the data from their relevant industry to boost conversion and get an edge over competitors. 

This year’s report is backed by the data acquired after analyzing over 40 thousand landing pages and nearly 33 million conversions. All of that raw data was then refined into actionable tips and insights that marketers can leverage to better optimize their landing pages. Some of the key metrics in the report include:

  • Median conversion percentages for each of 16 industries including the ever-growing eCommerce and SaaS
  • Segment analysis that shows marketers exactly the type of emotions resulting in low or high conversion rates. This is the most powerful method of optimizing your copy to ensure it hits hard, right where it should.
  • The level of reading (simplicity or complexity of content) and word count that lead to better conversions
  • Top-performing channels for traffic that should get a major chunk of your ad budget (this was not present in 2020’s report)
Conversion rate by ease of reading

Online shopping has skyrocketed after the disastrous ball of spike (COVID) hit the world. So now there’s cut-throat competition in every niche. Therefore, the game of clicks requires precise content optimization if you want to win. Using the Unbounce 2021 Conversion Benchmark Report, you can do just that and see a rise in your conversions.

Unbounce Conversion Report Provides Your Industry’s Conversion Potential:

Conversion rate by sentiment

If you don’t know the real average conversion rate of your industry, you won’t know if you’re getting good results. The Unbounce 2021 Conversion Report tells you precisely what your industry’s average conversion rate is. If you’re getting way lower than that, you can use its niche-specific tips and insights to crank it up. Here are a few industries included in the report:

  • Software as a Service (SaaS)
  • eCommerce
  • Finance & Insurance
  • Mobile Application
  • Cybersecurity
  • Data & Infrastructure
  • Education
  • Business Services
  • Agencies
  • … And more.

With loads of color-coded charts and graphs of various types, you’ll have a complete picture (no pun intended) of the data trends in your industry and what you need to do to raise those conversion rates. It’s as simple as it sounds, really, a 12-year old can analyze the data and get an idea of what needs to be done.

SaaS conversions

So What’s Next?

Here’s what you need to do next, download the report! Yes, that’s all you need to do to get your very own Unbounce 2021 Conversion Report.

The Unbounce 2021 Conversion Benchmark Report

Use it to find out the industry trends, apply that knowledge to your landing page(s), crush those conversion rates, and rake in more Benjamin than before.


Adithya Shetty is the creator of The Blog Metrics, a site that is dedicated to WordPress, blogging, and marketing since 2013. He's a Minimalist who loves to read and write.