How to Add an Email Opt-In form below posts on WordPress

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Collecting emails from visitors and building lists is one of the important aspects of online marketing. Over 80% of your new visitors won’t return back, so it’s wise to collect their emails. I’m sure you’ve already heard this quote a thousand times – “The Money is on the List”. No matter how small your email list is, they are powerful. You can promote and sell your products to your lists using Email Marketing Strategies.

Bloggers and Online marketers constantly try to increase their email list by experimenting and split testing. You’ve probably seen many people using the Opt-In email form below post; this is because usually, people are more likely to subscribe to your newsletter if they like your post.

Add an Email Opt-In form below posts

So, using an Email Opt-In form at the bottom of your posts works quite well. You can also use the Opt-In form below post to promote your products like eBooks.

You can manually add an Opt-In form by adding some CSS and HTML scripts, but using too many CSS scripts can affect your site speed. If you’re a WordPress user, then it’s quite easy to Add an Email Opt-In form below posts.

How to Add an Email Opt-In form below posts on WordPress

One of the best things about WordPress is – plugins; with plugins, you can add any functionality to your WordPress site. To Add an Email Opt-In form to the posts, first, you need to install this Magic Action box plugin.

Step 1: First install and activate this free Magic Action Box WordPress Plugin.

Step 2: After installing, log in to your email marketing service provider. Aweber, GetResponse, Mailchimp, or any other.

Step 3: Now grab your HTML form code from there.

Step 4: Now come back to your WordPress dashboard and open the Magic Action Box plugin option; Click New Action Box and copy-paste your grabbed form code into the HTML slot. You can see the below image.

Email Opt in form

Step 5: Now you can also add your custom Call-to-action messages and Custom CSS.

Step 6: Click Save. Now go to a new post, there you can see a new option; select Optin Form. See the below image.

magic action box plugin install

Note: The Opt-In form won’t appear in the previously published posts, you have to manually edit and set the above option.

Features of Magic Action Box Plugin

  • Lets you add an email form before or after a blog post or page
  • Easily add opt-in forms with stunning designs to your sidebar
  • Make your own action box styles
  • Create custom form buttons
  • Integrates with Gravity Forms
  • Lets you promote your products like eBooks and videos
  • Lets you add a custom eBook image

This plugin also offers a version with extra features.


Using the email Opt-In form below post is the best way to increase our email list. Follow this guide to Add an Email Opt-In form below posts on WordPress. If you need more professional-looking Opt-In forms, you can buy the OptinSkin Premium WordPress plugin.


Adithya Shetty is the creator of The Blog Metrics, a site that is dedicated to WordPress, blogging, and marketing since 2013. He's a Minimalist who loves to read and write.