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Whether you’re a startup or a small business, generating leads is quite essential to growing your revenue. However, acquiring new leads or customer is not a piece of cake. It takes countless strategies, resources, and some hustles.
To make these tedious tasks easier and expand your reach, you can try some lead generation tools that will help you increase conversion rates and sales.
In this article, I’ve researched and listed out some of the best lead generation tools that might help you reach your desired goal. So without further ado, let’s get started.
Best Free and Premium Lead Generation Tools
S.N | Name | Basic Pricing | Link |
---|---|---|---|
1 | Sumo | Free/Pro | More Info |
2 | LeadPages | $25/mo | More Info |
3 | OptimizePress | $97 | More Info |
4 | Unbounce | $99/mo | More Info |
5 | GetResponse | $15/mo | More Info |
6 | Thrive Leads | $19/mo | More Info |
7 | Picreel | $19 | More Info |
8 | GetSiteControl | Free/Pro | More Info |
9 | Popup Maker | Free | More Info |
10 | Hello Bar | Free/Pro | More Info |
11 | OptinMoster | $9/mo | More Info |
12 | Yeloni Exit Popup | Free | More Info |
13 | OptiMonk | $29/mo | More Info |
14 | PopupAlly | Free | More Info |
15 | Ninja Popups | $25 | More Info |
16 | Hustle | Free | More Info |
17 | Optin Forms | Free | More Info |
18 | ConvertKit | $29/mo | More Info |
19 | SendinBlue | Free/Pro | More Info |
20 | InstaPage | $79/mo | More Info |
21 | ClickFunnels | $97/mo | More Info |
22 | MailOptin | $69 | More Info |
Sumo

When it comes to Lead Generation Tools, Sumo is one of the tried and tested ways to grow traffic of websites. It is easy to use without any knowledge of coding.
You can craft attractive pop-ups for email captures and increasing traffic. Moreover, you can monitor the behavior of your visitors by knowing what makes them stay, what content they go back to repeatedly and what content do they skip.
Everything is clearly visible with Sumo and that makes it easier to monitor and make changes accordingly.
LeadPages

Leadpages as they claim “the number 1 landing page builder” is a very well designed page builder with drag and drop features.
You can build attractive pop-ups with this easy to use lead generation tool. Also, the best thing is that it lets you build Facebook ads within the tool. LeadPages also has a feature of built-in payment for forms.
Whether it is the number one landing page builder or not, it is definitely a big player. There are some LeadPages competitors that you might like.
OptimizePress

With optimize press, you can create unique and high converting landing pages, membership pages, and sales pages. You can easily build and edit the pages with its live editor.
Moreover, the pages that you will build will be fully responsive to mobile devices too. Lastly, you can choose from over 30 templates for pages and 40 custom elements.
Unbounce

Unbounce lets you create custom landing pages with ease as it features a drag and drops page builder and a lot of different pre-built templates.
It also offers opt-in popups to help you capture emails and grow your subscriber’s list and ultimately your traffic. Unbounce also offers the A/B split testing feature and is 100 percent mobile responsive. You can also check out some Unbounce competitors.
GetResponse

It is indeed one of the best lead generating tools with a lot of mobile-ready templates for lead pages creation.
The platform is equipped with a collection of online campaign management and email marketing tools to help you maximize ROI, grow sales and get success in online marketing. And when it comes to landing page creations, you can even use their own collection of 1000+ iStock photos.
Thrive Leads

The best thing about thrive leads is that it is very simple and straightforward to use. You don’t need to have any coding knowledge.
Just install this plugin on your WordPress website and start building beautiful opt-in forms with the drag and drop builder. You can use advanced targeting features to show people the offers they might like. Also, with Thrive leads, you will be able to do A/B Split testing and get insights and reports as well.
Picreel

It tracks the visitors’ scroll movement and mouse control and then optimizes the offers on your website. And as soon as those people navigate away from your valuable content, it displays them an optimized offer.
It has various targeting options and onsite retargeting as well. You can edit the template design or even upload your own. Moreover, the plugin works perfectly on mobile devices too.
GetSiteControl

This impeccable platform for your website is equipped with perfect widgets to grow your website and business in a lot of ways.
It contains online surveys, contact form, live chats, email lead forms, follow and share tools for social media and promo messages. The best part is that all of these tools can be managed from a single dashboard.
Popup Maker

It is one of the best WordPress popup plugins that are not only easy to use but also generates good results. You can literally customize every facet of popups including themes, positioning, targeting, and cookies.
The Popup Maker is equipped with a plethora of features including slide-outs, click triggers, theme editor,, and auto open triggers, etc.
Hello Bar

Another impeccable lead capturer that does its job nicely. The Hello Bar is straightforward to use and unlike other lead generation tools that may annoy users with popups, this tool just displays a bar at the top of the page.
This way people can browse the website and they will be constantly getting your message as well. You can easily customize an attractive message with the use of different call to actions to get people to subscribe.
OptinMonster

OptinMonster is indeed one of the most powerful lead generation and conversion optimization tools. It comes with a plethora of features like multiple form types, 65+ pre-made templates, advanced targeting, custom display rules, and mobile responsiveness, etc.
With OptinMonster you can increase page views, reduce the cart abandonment, do onsite target and a lot of different other useful things.
Yeloni Exit Popup

You can add high converting popups and action buttons on your website with custom settings like when a user is leaving or after a certain time etc.
You can design your own widgets (popups and action buttons) from a wide range of themes. It also has chat integration with Zopit and Email integration with different Email Marketing service providers including MailChimp, Aweber, Sendy and Active Campaign, etc.
OptiMonk

Another one of the best lead generation tools. The OptiMonk is equipped with a lot of features to help you increase your subscribers and visitors.
The tool includes advanced features like A/B testing, different targeting options, adjustable timing, and provides with real-time analytics. Moreover, it comes with a lot of campaign templates to help you craft an attractive message.
PopupAlly

PopupAlly is unequivocally one of the best tools if you are looking to grow your list. It comes with a lot of interesting features like exit-intent popups, floating horizontal Optin bar, split testing, intuitive design editor and so on.
The best thing about PopupAlly is that it lets you create Optin box that can be placed anywhere on the site including sidebars, below the blog posts, and under header, etc.
Ninja Popups

This impeccable WordPress lead generation tool lets you design professional popups to increase your conversions. It integrated all popular mailing systems including Mailchimp, ConvertKit, GetResponse, Jetpack, InfusionSoft and many more.
It has a drag and drop visual editor and comes with 73 new and awesome popup themes. Moreover, you will get 8 Optin panels and 74 animation effects so that you can create visually beautiful popup forms.
Hustle

This ultimate marketing tool for targeted marketing, building a mailing list, building a social media following, lead generation, and improving conversions are indeed very helpful for your website.
You can style your popups by choosing from a variety of colors, layouts, animations, drop shadows, and display conditions. It even displays popups and slide-ins when a popup is trying to block them.
Optin Forms

It allows you to create beautiful Optin forms for your website or blog and the best part is that you don’t need to know any coding.
It comes with 5 gorgeous form designs and all designs are customizable. You can also translate the forms into your language. It works with different email solutions including iContact, Aweber, MailChimp, ConvertKit, and Getresponse etc.
ConvertKit

This email marketing tool is relatively new but it has gained quite a popularity. The best thing about this tool is that it has a tag-based system for subscribers meaning you can tag your subscribers based on their behaviors.
Moreover, it has a lot of different features including visual automation builder, landing page builder, and ability to create various forms etc. It also has a very responsive support team.
SendinBlue

This marketing tool empowers businesses to create and grow relations with their customers. It lets you craft beautiful emails to be sent to your leads or customers through the use of drag and drop builder.
It also comes with template gallery to help you quickly create an email. You can create a campaign with emails that are responsive for mobile phones as well. Moreover, you can test the emails before sending them.
InstaPage

Another impeccable landing page builder that lets you create beautiful landing pages with ease as it comes with a drag and drop builder. It is integrated with different popular email marketing platforms like MailChimp, Hubspot, and Salesforce etc.
It also comes with other features like heat maps and leads capture. Moreover, you can optimize your landing pages for better performance and test them out with the help of A/B split testing.
ClickFunnels

It is an online sales funnel builder to help businesses market, sell and also deliver their products online.
This is a very simple tool and makes it easy to do online marketing and selling of products and services. It has pre-built funnels for different businesses and products.
It comes with a lot of features like ClickPops, click options, Upsell pages, A/B Split testing, custom domains, and email integrations, etc. If you don’t find ClickFunnels interesting, there are some alternatives that offer similar features.
MailOptin

MailOptin is another premium lead generation tool that comes with automation and newsletter features.
This tool offers many handy features like notification bar, lightbox popup, slide-in, exist-intent popups, etc.
You can integrate MailOptin with popular email marketing providers, CRMs like MailChimp, Aweber, ConvertKit, Drip, etc.
Conclusion
You can try any of the above mentioned Lead Generation Tools to increase your sales and growth. Which is your favorite lead generation tool among these? let me know in the comments section.