17 Google Analytics Alternatives to Analyse your Traffic

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Google Analytics is one of the most popular analytics software used by businesses to track website traffic and visitor behavior. Despite its widespread use, many marketers are still unaware of alternative tools that can perform the same functions and more. 

Granted, Google Analytics is a powerful web analytics tool and is widely used by marketers and webmasters. But, is it the right option for you? This article takes a look at 17 popular alternatives to Google Analytics so you can find out if they can further help you improve your digital marketing strategy.

Google Analytics Alternatives


Google Analytics Alternatives

Statcounter is an all-in-one web traffic analysis service. It allows you to view detailed statistics on your site traffic, including visitors per day, pages viewed per day, time spent on each page, and many more. The dashboard is easy to navigate and provides instant access to the information you need. It has two main features: visitor tracking and e-commerce tracking. The first one is a good choice for websites with low traffic volume. 

The second one is designed to track your sales and conversions. You can create as many accounts as you want, which makes it easy to keep track of different web assets. You can also set different filters to see data based on specific parameters. Statcounter is free for small businesses with a 500/mo traffic limit and offers premium plans for larger organizations.


alternatives for google analytics

Fathom is a web analytics platform that offers a variety of metrics, including visits, page views, sessions, and more. The platform is best for businesses that need detailed analytics. Fathom provides data on the number of visitors, pages viewed, time spent on each page, browser, and device used by visitors, and the most popular content on your website. 

It also tracks the users that have ad blockers, so you don’t miss any bit of valuable data. Fathom offers a free trial to all users for seven days (starting plan goes for $14/m) and can be easily integrated into your existing marketing strategy with a single line of code. The platform has a clean dashboard that makes it easy to monitor your site traffic.


alternatives to google analytics

Matomo is an open-source analytics tool that allows you to create customized reports and dashboards. It has four main features: visitor tracking, event tracking, e-commerce tracking, and reporting. 

The visitor tracking feature shows you the number of visitors, pages viewed, and the location of each visitor. The event tracking allows you to track individual events such as page views, clicks, and form submissions. 

The e-commerce tracking feature allows you to track the purchases made on your site and generate reports for sales. The reporting feature allows you to create custom reports and share them with your team. 

Matomo is free for personal use with the condition of being hosted on your servers, while with the paid version, your data is stored on their own servers.


Heap is another great alternative to Google Analytics that allows you to analyze all your web traffic data. It provides a number of practical features, such as website optimization, mobile user tracking, and conversion tracking. Like Statcounter, Heap is an all-in-one web analytics service and doesn’t require any additional plugins or add-ons. 

The main difference between both is that Heap offers more detailed insights and data analysis. It also has advanced e-commerce, SaaS, and financial services website tracking features, which are not available in Statcounter. This means that if you’re looking for an all-in-one solution, Heap is the one to go for. On the other hand, Statcounter is great for sites with low traffic volume. 


google analytics alternatives free

Foxmetrics is an incredible web analytics platform that helps you optimize your marketing campaigns. The service lets you analyze site traffic, track and manage conversions, and even check single-user metrics. 

Foxmetrics is a free tool that requires registration but gives you access to a vast array of features, including real-time reports and detailed analysis. It’s the ideal solution for small businesses as it offers a free plan with up to 100,000 actions every month. It also comes with a paid plan that provides 1M actions and access to tools like 13 months data history, up to 10 user access, and professional support.


Chartbeat is an all-in-one solution for website analytics. It offers several features, such as tracking clicks, downloads, page views, and Facebook instant article activity. The tool is fairly simple to use and offers useful insights about your visitors. 

It works by monitoring what your visitors are doing on your website and then analyzing the data to determine how they behave. The report can be directly sent to your email as well. It also helps with content optimization so you can create better content for your audience and search engines. Chartbeat is free for personal and small business websites. Businesses can pay to access premium services.


Clicky is an all-in-one web analytics service that helps you track your website traffic and understand your visitors. It allows you to track your website’s performance, including pages viewed, time spent on each page, bounce rate, heatmaps, and more. The service comes with several useful features, including uptime monitoring, in-depth detail for every segment, every detail for an individual visitor, backlink analysis, goal, and conversion tracking, and campaign tracking, to name a few. 

With the help of Clicky, you can analyze the performance of each part of your website and make changes to improve it. You can get quick access to the information you need via reports. It is also free for small businesses with up to 3,000 daily page views and restrictions on some features. You need to purchase a premium plan if you want a higher traffic limit and access to premium features. 


Woopra is an all-in-one analytics platform that enables you to track visitors’ behavior on your website. You can use it to gather information on your site visitors and improve your marketing strategy.  The dashboard is very simple, clean, and easy to navigate. It has three main features: website analytics, visitor behavior tracking, and touchpoint optimization using built-in triggers and automation.  

You can also set up various filters to see data based on specific parameters. Woopra is free for small businesses with 500k actions per month, 90-day data history, and 30+ apps integration, while larger organizations can benefit from their free plans.


Mixpanel is another best Google Analytics alternative. It is fast, simple, and easy to use. Besides web analytics, it helps marketers analyze how users behave on their websites or interact with their products. There are three basic principles for analyzing user behavior: 

You can track any event that happens in your application. You can track what users do on the website (pages they visit). And you can combine events and pages into custom user actions. Multiple user segments can be created and tracked as well.

The service is free to use if you can work with the 100k monthly tracked users limit. But you can still upgrade to the premium version for higher limits and additional features. 

Simple Analytics

Simple Analytics is one of the first companies to offer web analytics as a service without invading the privacy of visitors. The service provides a number of features, including real-time reports, simple dashboards, in-depth reporting, ad blocker bypassing, email reports, tweet viewer, and more. 

You can create custom reports using the service’s API, and you can easily export data into CSV or JSON formats. The platform has a free plan with limited functionality, while its premium plan costs $19 per month for 100k page views, unlimited websites, single-user access, and unlimited exports.


Piwik has a suite of different analytics and tracking tools, but their web and product analytics excels at functionality and features. It is a powerful platform that can help you track the visitors, behavior, location, and a lot more. All the reports and metrics are very detailed and advanced. 

You can filter the data and even visualize it with a drag and drop builder for better understanding. You can sign up for their free Core Plan that offers up to 500k actions per month, 14-day data retention, and custom reports/dashboards, to name a few.

Plausible Analytics

Plausible is an open-source analytics tool that helps marketers identify the most needed metrics of their website, including visits, visitor origins, bounce rate, unique page views, list of referral traffic countries, and more. You can also view data for the time frames of your choice, including hourly, daily, and monthly.

The tool features an intuitive dashboard and provides real-time data that helps them make better decisions. It also has a rich set of analytical tools that will help them get insights into events, goals, and conversions. The pricing starts from $6 for 10k page views/month.

Adobe Analytics

Adobe Analytics is among the most widely used analytics software solutions on the market today. It’s designed to make it easy to collect, analyze, and present data about website traffic and visitor behavior. 

The tool provides real-time access to your website data and provides important metrics like traffic, engagement, and conversion measurements. You can also build custom reports using their Analytics workspace tool.

Open Web Analytics

Open Web Analytics (OWA) is a free, open-source web analytics tool that lets you analyze your site’s performance in real-time. OWA is a simple and easy-to-use web analytics solution with a straightforward dashboard where you can monitor and analyze traffic data. 

You can customize the tool to track the metrics of your choice, leverage their heatmaps, get in-depth detail of individual page usage, get data on search terms for better SEO optimization, see the frequency of visits from each individual to measure loyalty, and a lot more.


Kissmetrics is among the widely-used analytics alternatives to Google Analytics. However, it is more of an e-commerce website analytics tool that helps you understand the journey of a customer from their first interaction with your business to the last purchase. 

It is easy to use and provides real-time insights into how customers interact with your website. They also have SaaS analytics to help you understand the content and features behind the sales.


Leadfeeder is a robust and easy-to-use marketing automation platform with powerful analytics tools. The platform is well-known for its ability to connect to a wide range of CRM, email marketing, social media, and other marketing software.

It also provides lead generation capabilities, including real-time data collection, as well as detailed reporting on engagement, conversion rates, and more. However, it is more of a B2B website analytics platform than an individual one.

Leadfeeder is free for all users with 7-day data history and limited features but also comes with a paid version available for enterprise customers. 

Hubspot Analytics

HubSpot Marketing is another leading SaaS platform that offers a number of features and services for the marketing team. It allows users to collect, analyze and segment their website data, as well as view their performance from different angles. 

HubSpot offers more than just analytics; it also offers content creation and social media management tools that can help improve brand visibility. Their web analytics tool allows you to track all standard key metrics like the number of visitors, unique page views, country of origin, sessions, conversion rate, bounce rates, referrers, and more. 

What’s interesting is you can filter results based on your needs and then drill down deeper to learn more about individual visitors and contacts.

Over to you:

The use of Google Analytics has been a staple in website analytics for quite some time. It is an industry standard and used by many companies to monitor and analyze their website traffic. However, the Google Analytics alternatives we’ve mentioned above may be better suited for many marketers and webmasters. Let us know which analytics tool you liked best!