How to Market your Small Business using Instagram Stories

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Undoubtedly, Instagram Stories is one of the most powerful tools small businesses can harness for producing original marketing content. This will be an innovative way of connecting with the customers.

Instagram Stories are creative and fun, and they go a long way in building brand awareness and loyalty. They help businesses create an affinity with their audiences while attracting a large number of followers simultaneously.

And all you need to use this splendid Instagram feature is your phone!

Hence, it is also a cost-effective marketing solution for small businesses. It gives small businesses an informal way of promoting their products and services, so they do not appear salesy and pushy.

No, you do not have to use this platform in a regimented and ultra-polished manner. Just work on the authenticity it offers, and your marketing will have real appeal. Get it right while executing consistently, and you will definitely see results with time.

Let’s dive in straight into this guide and find a few ideas that can get your creative juices flowing when it comes to using Instagram Stories for marketing your small business:

Use More of Behind-the-Scene Videos and Sneak Peeks

One of the best things about Instagram Stories is that you can use it for driving traffic to your brand new show or event online. Instagram Stories do away with the age-old norms of traditional marketing where transparency and honesty were things lurking somewhere in the corner. This Instagram feature is all about being as real as you can, and this is what the prospects like.

Using more behind-the-scenes videos and sneak peeks like a glimpse of the workplace or the workday, time-lapse of an event being hosted, or a product launch can actually appeal to the viewers.

Such videos can also entail interactions with regular customers or a glimpse of your face when you arrive at work at 5.30 am. Your main objective should be to make the followers feel as if they are an integral part of your brand.

They must consider having a special bond with your business which they do not have with the competitors.

Offer Actionable Advice

There are a large number of people using Instagram not just because it offers them cute cat images and visuals but also because it is a huge library of informative, inspirational, entertaining, and educational content.

So, it always works to give the audiences relevant content. Content that makes them think that they have learned something new today. There are some amazing social media management tools for marketers. For instance, if your products and services serve the home improvement industry, you can offer tricks on the different ways of keeping the house clean.

Make sure your content on Instagram Stories is easily digestible and short. Also, make sure to link it with an online post or video so the followers will get complete information.

Consider Using Teasers and Product Launch Videos

The big brands have long harnessed the power of Instagram for launching new products. The same thing is now available to small businesses as well. It doesn’t really matter whether you are a café with a brand new coffee recipe, a hairstylist with a new hair product, or a hotel with brand new rooms.

You can easily build buzz and hype with a daily Instagram Story till the days leading up to the product launch. Also, you can go out with a large number of updates on the launch day of the product.

Provide Links to New Shows and Events

Regardless of whether you are hosting an event on Facebook, YouTube, or any other social media channel, let the followers know about the same on Instagram.

What you can do is make a stunning teaser video to leave the audience wanting more of your event details. Provide a link in the teaser video so audiences can click on it, get to your site, and know more about the show.

A word of caution here is that Instagram links cannot be clicked if they do not come from verified brands. Hence, if you do not have a verified account, try linking to the visual with a clean and short URL.

Get Your Offers Right in Front of the Audiences

This is probably one of the most popular ways of using Instagram Stories, majorly because of the 24-hour window that the feature comes with. You can create good excitement by creating a story of some flash offer lasting for a few days.

Either instruct the people on how they can enter your Story, or you can add links driving the audiences to the entry forms available on your business site. Remember, you cannot use the Swipe-Up feature available to Instagram influencers with more than 10K followers. Hence, you can only place the competition URL on your Instagram profile.

How-To Guides Can Also Help

Product demonstrations, recipes, DIY guides, parenting advice, and life hacks – these are how-to guides that come as one of the most brilliant ways of building loyalty around your business and offering value to the audiences. You need to work on your plan and make strategies to build your social media engagement.

Remember, if you give the audiences more value through your content, they will keep coming back to you. Step-by-step guides work magic on this platform, considering the way Stories keep moving from one picture to another just with a tap.

Alternatively, you can even host how-to guides on your business site and then use Instagram Stories for teasing audiences into reading the same.

Feature Fan or Customer Stories

Keep in mind: that your business is not just about you and the people working for you. You are made with the perception people have about you. So, you can best use Instagram Stories for controlling these perceptions and steering your business in a specific direction.

For instance, you can post images and videos of the fans or the customers speaking about your services and products. This will add credibility to your business while nurturing a loyal and genuine customer base.


While implementing these brand-new features, simply keep in mind that you must stay on-brand to be successful. It is not necessary for you to be a master at video editing or at creating professional-grade videos and graphics. Simply brush up on the design tools you can use for creating sleek Instagram Stories.


Adithya Shetty is the creator of The Blog Metrics, a site that is dedicated to WordPress, blogging, and marketing since 2013. He's a Minimalist who loves to read and write.