5 Steps To Build Your Social Media Engagement Strategy

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The true power of social media is out there for us to see and gape! This medium of communication has turned into one of the most effective methods used by businesses and enterprises to interact with their target audience and customer base.

But unlike traditional ads and posters, social media as a promotional method is not a one-way street. You will have to interact with your readers and reply to their comments on your posts. The simple truth is that social media engagement isn’t just about merely interacting with your users or putting up regular posts for them. The key is in devising a proper social media engagement strategy if your objective is to take full advantage of the true power and reach of social media.

Social Media Engagement Strategy

Five Steps for an Improved Social Media Engagement Strategy

Here are five solid steps to build your social media engagement strategy.

  1. Having a Solid Plan

You should be clear about the goals and objectives you are trying to achieve through social media engagement. This could include promoting your business and its products, improving your sales and even ensuring the satisfaction of your consumers. The next step is to set up resources and mechanisms to listen to your clients and consumers. Your social media accounts can be effectively used for this.

The people in your enterprise should be given proper training on social media engagement and you should educate them on responding to customers and their issues. Plans should be drawn about utilizing your social media accounts to promote your business and its various products.

  1. Make sure that you Post on a Regular Basis

To keep your audience engaged, it is important that you give something for them on a regular basis. Try hard to avoid too many gaps and intervals between your social media posts. The key is in being extremely active and responsive. While the posts should be made on a recurring basis, it should be engaging and useful as well. You can hire some freelance social media writers who can do your social media post job.

  1. Assess your Target Audience

Every business or enterprise has its fixed set of target audience. The demographics of this target audience differs based on the product or service your business offers. The social media strategy of your business should be fine-tuned to suit the interests and preference of your target audience. This is important in improving the communication with them and keeping them engaged with the content you have to offer.

  1. Don’t be a Narcissist

Your social media activity shouldn’t be limited to just promote your products and services. The posts and content you create should provide some value to the readers and be useful to them in some manner. And unless such value is provided to the viewers, your social media engagement won’t be as effective as you want it to be.

  1. Be Relevant and Up-to-Date

New social media platforms come up from time to time and some of the old ones tend to fade out into the oblivion. You should keep a constant check on this and make sure that you jump on to the latest platforms that are making a buzz.

Applying the Five Steps

It is easy to draw a list of the things you are supposed to do, but the hard part is in actually doing it! It isn’t easy to come up with engaging posts on a regular basis. If your writing well runs out, it is a good idea to outsource your content demands to a professional content writer. As hiring an in-house writer isn’t a practical solution for most upcoming businesses, the best option they have is to hire freelance writers to meet their content needs. Websites like Contentmart makes it easy for you to streamline your content requirements to writers from different parts of the world.

Contentmart and its large database of writers ensure that you always find writers that fit into your budget. Expert writers who can write engaging content for you can be selected based on their rating and reviews on Contentmart.

If your target audience includes foreign countries, it is a great idea to do your social media engagement in such foreign languages too. The affordable and reliable translation services of Contentmart make it extremely easy for you to get your posts and content translated into foreign languages. The translated content will be precise and dependable as you get to hire native writers from these countries to do the translation assignment for you.


Engaging with your customers and stakeholders through social media has turned into the need of the time. Avoiding this might turn into a mistake you cannot afford to ignore. If you need some outside help in improving your social media engagement strategy, you could hire writers who have good expertise in this niche. Freelancing platforms like Contentmart make it easier to hire the writers who are perfect for your business.


Adithya Shetty is the creator of The Blog Metrics, a site that is dedicated to WordPress, blogging, and marketing since 2013. He's a Minimalist who loves to read and write.